Kickstart your park

Here are some tips on how to get more visitors to discover and return to your adventure park. It is more important to be a skilled and driven entrepreneur if you want to run an adventure park than being a climbing expert and knowing everything about equipment. Customer service is paramount, and there are some things you can do to encourage your guests a little extra to spread the word about your company. 

7 tips on how to get more customers for your Zip Line Park

1 Create memorable experiences

Remember, it’s not always people remember that specific adrenaline pumping activity, it may as well be excellent treatment by your staff. Or just how nice it was to get out in nature, try something new and hang out with friends. Your guests pay not only for the physical opportunity to be outdoors and 10 meters up in the air – they pay for the experience, to create memories and the feelings your activities provide. If you create memorable experiences, the brand sticks with people and it is more likely that they will spread the word to their friends and acquaintances.

2 Offer something unique, something extra

Stand out from the crowd and leave the competitors in the rearview mirror. Perhaps you have a lot of experience in your company that allows you to make your adventure parks a little bit more special? There can be nice information signs on top of the trees, a local artist showcasing their art, or you are offering fresh water in genuine wooden cups. It may also be that just the environment is extra special or that you offer unique hikes ending with a zipline to a desolate island where 3-course dinner is served in the wilderness. Make those jaws drop!

3 Make it share-able – get people to share

Think about how things can be spread quickly in social media. Also, think about how your brand can be seen in the feed of your guests. With simple means, you can create a lot of value. You can lend selfie sticks to your guests to encourage more photos to be taken. That also helps your guests get that great Facebook profile picture or unique Instagram story. Another way can be to hire a professional photographer who walks in the park and gives you and your guests professional photos that can be used in social media. Try getting your guests to share the parts of your adventure park that create the most wow factor. Also find places where people can share the experience together, for example through a double zip line where you go next to each other or at a climbing wall where you can compete with who reaches the top first. Don’t forget places for people to hang out and eat, drink and relax – did someone say hammocks and giant relax nets? 

4 Customer loyalty

A customer who feels treated as an important member of a community feels much more valuable and will also value you higher. This creates loyalty and lets you keep the same customer for many years. They are also much more likely to refer you to their network. Customer loyalty is invaluable. Perhaps you can create extra good deals for your most loyal customers, such as getting to experience your facility and newest attractions before opening. These customers are also suitable for use as focus groups – what are their opinions about this year’s new activities? How are the new harnesses feeling? What do they think about the instructions they get at the start? If you give them goodwill, they will return in the form of loyalty. 

5 Be personal

Keep in mind that your staff must be professional and practice excellent safety routines – but they can still be personal. Try treating your visitors as guests and not just as customers – think of the guest as a dinner guest. Try to be a good host but do not take shortcuts regarding safety. This creates a more personal contact with the customers and they are more likely to come back with more friends in the future. Guests are guests, not goods to be shipped around like on an industrial site. Have fun and dare to help with what is not expected. Does it sound very obvious? Good, that means you are on the right track to success. 

6 Follow up with a customer survey

Remember to ask for and measure guest satisfaction. Your guests may have many ideas on how things can get better, opening hours that do not fit public transport or what they think are missing. Simple things like a roof to stand under when trying out equipment when it’s raining or locking cabinets are things you do not always think of as an entrepreneur but that can mean a lot to the guests. What does your area look like for disabled people, those with a stroller or dog? Is it possible to improve, and thus how? Analyze and use this knowledge! Let the feedback guide you through the decisions. If a customer is not satisfied, follow up and fix the reason. Show to the customer that it is important to you. Remember to follow up shortly after your visit and to be personal – no one likes to respond to boring old forms one month after their visit.

7 Invite the local business community

Your local business community often has an even larger network of contacts and can create many opportunities. Collaborations are more common than one can think, and inviting others in this way often gives a great effect. Need help arranging an event to get started? We at Zipline Service can provide suggestions for hands-on solutions to kickstart your new adventure park. We can also be on site in connection with education or construction to give your customer groups a preview of your new adventure park before opening – thus bookings will start to come perfectly to opening and you will not have to wait for guests.